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Abstract We follow the irreversible development of significant changes in the field of digitization, e-commerce, robotics, the Internet of Things, artificial intelligence, but also in others. The digital economy is …
The digital economy as a tool for the sustainability of the growth of distribution and communication Read MoreAnnotation: The objective of this article is to define, in theoretical and practical terms, the business and financial risks of small and medium-sized enterprises. At theoretical level, it is pointed …
Risk management in small and medium-sized enterprises. Read MoreShort annotation: The effectiveness of human resource management can lead to the higher corporate performance and new innovations. The main role in promoting creative and innovative culture seems to be …
How to reduce the employee’s resistance to the incoming change in organization. Read MoreAbstract This article aims to analyze neuromarketing as a modern discipline that can be also used in online marketing. The article contains the problems that neuromarketing currently faces as ethical …
Neuro-marketing Read More